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Lift & Hold Your Brows: Introducing our salon-inspired Infallible Brow Lamination, a lightweight, easy to use gel that lifts and holds brows in place. This brow gel creates lifted and fuller looking eyebrows, with up to 24 hours of wear Comfortable Longwear Formula: With a sweat and water-resistant eyebrow gel formula, this lightweight brow lamination gel wears all day with no sticky texture or residue left behind How To Apply: Swipe the salon-like precise, angled applicator in upward strokes to lift every brow hair. Use this product on its own or complete your make up look with your usual eyebrow makeup items Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color